5 Slogans
"There's no such thing as bad people, just flawed choices."
"Love or Hate, To be a hero or to be a coward."
"Helping you help us, the community, our land."
"The Power and Love in UNITY"
"Be extraordinary together rather than ordinary apart."
Target Market
This ad will will be targeted at the people affected by the oil spill on the Gulf of Mexico, whether they are volunteering or have become sick simply because they live close to shore. This ad will also address those who have chosen to hate bp, and those who can't exactly make up their mind.
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