Sony Sabotage
Literally you have to look away from the painful sight. It annoys anyone who lays eyes on this ad when the ad should be grabbing the attention of its audience. Associating the experience of painful sight to a sony tv is clearly sabotage, watching tv should never be this painful. Although the approach is obnoxious, it definitely leaves an impression. A painful impression, but an impression so there is a chance of effectiveness. The copy is relevant and the point is clearly made. All together, as painful as ads may be, there is potential when you hit your audience with the painfully unexpected eye scarring.
No comments:
Post a Comment