BP Action Ad

The objective of an Action ad is to not just speak of what BP intends to do, or has done towards the its relief efforts, but to call to action whether it is to volunteer, reach out, contact for assistance, report incidents, claims, etc. To give the affected people security and information, to prove with actions that BP is cleaning up all its mess and not just on the shore. Finally, to give them the security they need most.

Slogans:

Obama's Task Force: Recovery for our people, our environment and our commerce.

The Recovery Plan: American never gave up, but banded together toward a better tomorrow.

Take Part in the Recovery, Volunteer